{"id":39700,"date":"2025-07-21T10:37:14","date_gmt":"2025-07-21T01:37:14","guid":{"rendered":"https:\/\/first-reach.org\/?p=39700"},"modified":"2026-03-26T09:31:30","modified_gmt":"2026-03-26T02:31:30","slug":"packaging-for-pet-foods","status":"publish","type":"post","link":"https:\/\/first-reach.org\/en\/contents\/packaging-for-pet-foods\/","title":{"rendered":"Is Packaging Undermining Pet Food Too? Rethinking Packaging Strategy Through Oxidation Control"},"content":{"rendered":"\n<p>In the pet food market, as consumers become increasingly particular about nutritional value and ingredient quality, the question of <strong>how to protect product quality all the way to consumption<\/strong> has become more important than ever. One often-overlooked factor in this equation is oxidation control through packaging.<\/p>\n\n\n\n<p>Even pet food made with high-quality ingredients and carefully formulated recipes can suffer serious losses in flavor, palatability, and nutritional value if oxidation progresses during transportation or storage. This deterioration often happens quietly, before the product ever reaches the consumer\u2019s eyes, and can ultimately damage the brand through complaints such as \u201cmy pet won\u2019t eat it,\u201d \u201cit smells bad,\u201d or \u201cI can\u2019t trust this product.\u201d<\/p>\n\n\n\n<p>In this article, we clearly explain how oxidation occurs in pet food, where the risks are most likely to arise, and how far packaging design can go in preventing it, with practical examples and countermeasures.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Oxidation Control Matters<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">The Risk of Quality Deterioration and Brand Damage<\/h4>\n\n\n\n<p>Premium dog food and cat food often emphasize unsaturated fatty acids such as omega-3s as key product benefits. However, these lipids readily react with oxygen in the air and are converted into lipid peroxides. As oxidation progresses further into secondary oxidation products such as aldehydes, pungent off-odors begin to appear.<\/p>\n\n\n\n<p>From a nutritional standpoint, vitamins are depleted and essential fatty acids break down, putting both taste and functionality, which support the product\u2019s value, at risk at the same time.<\/p>\n\n\n\n<p>In addition, oxidative deterioration does not end with an increase in complaints or return costs. Reviews such as \u201cit smelled bad when I opened it\u201d can spread instantly on social media, and the higher the price point of the brand, the greater the expectation gap, which sharply increases the risk of brand damage. In other words, oxidation control is not only about protecting the product itself, but also about safeguarding corporate reputation and profitability through risk management.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u201cSilent Deterioration\u201d That Progresses Before Anyone Notices<\/h4>\n\n\n\n<p>Lipid oxidation progresses gradually through a combination of factors such as temperature, water activity, light, and metal ions. In the early stages, changes in color and odor are extremely slight. By the time pet owners notice something unusual, the peroxide value (POV) may already have risen sharply, leading to visible problems such as pets refusing to eat the food or stronger stool odor.<\/p>\n\n\n\n<p>This time lag\u2014where the damage is already advanced by the time anyone notices\u2014delays market feedback and makes it more likely that the issue will result in full-lot recalls or inventory disposal. Furthermore, as e-commerce continues to grow, temperature fluctuations in warehouses and delivery routes can no longer be ignored as factors that accelerate oxidation.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">The Quality Management Capability Manufacturers Are Expected to Have<\/h4>\n\n\n\n<p>As technical differentiation through recipe development and ingredient selection alone becomes more difficult, <strong>optimizing packaging specifications<\/strong> is becoming the decisive factor in protecting quality to the very end. In business models that assume overseas shipping and long-term storage, the following three points are especially important when selecting an OEM partner:<\/p>\n\n\n\n<div class=\"wp-block-emanon-premium-blocks-background alignfull epb-background epb-inner-setting-standard is-style-epb-custom-content epb-margin-top__default epb-margin-top__default-sp epb-margin-top__default-tablet\" style=\"--epb-flow-vertical:0%;--epb-flow-horizontal:0%;--epb-block-width-sp:100%;--epb-block-width-tablet:100%;--epb-block-width-pc:100%;--epb-content-width:1180;--epb-content-margin-top:0;--epb-content-margin-bottom:0;--epb-content-margin-left:0;--epb-content-margin-right:0\"><div class=\"epb-background__section is-style-epb-flow-radius__0 is-style-epb-flow-radius__up-bottom is-style-epb-flow-zindex-0\" style=\"width:100%;height:100%;opacity:1\"><\/div><div class=\"epb-background__wrapper is-style-epb-fixed-radius__0 is-style-epb-fixed-radius__up-bottom\" style=\"background-color:#f8f8f8\"><div class=\"epb-background__inner epb-padding-top-sp__16 epb-padding-top-pc__16 epb-padding-bottom-sp__16 epb-padding-bottom-pc__16 epb-padding-left-sp__16 epb-padding-left-pc__16 epb-padding-right-sp__16 epb-padding-right-pc__16\"><div class=\"epb-l-content__main\">\n<ol class=\"wp-block-list is-style-item__checkmark--square\">\n<li><strong>The ability to select high-barrier films:<\/strong><br>Can they provide OTR\/WVTR data and propose the right structure based on the product characteristics and target shelf life?<\/li>\n\n\n\n<li><strong>The ability to control oxygen concentration inside the package:<\/strong><br>Can they reduce residual oxygen levels inside the bag and minimize pinholes?<\/li>\n\n\n\n<li><strong>The ability to design integrated temperature and humidity control across logistics:<\/strong><br>Can they design not only the packaging itself, but also external factors such as warehouse air-conditioning standards?<\/li>\n<\/ol>\n<\/div><\/div><\/div><\/div>\n\n\n\n<p>In recent years, major pet food brands have begun adding <strong>oxidation stability data<\/strong> to their OEM selection criteria. The market now expects OEM manufacturers to optimize the <strong>product, packaging, and distribution<\/strong> as one complete system. Companies that can meet this expectation are the ones that will win long-term partnerships and meaningful differentiation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Causes of Oxidation and How It Progresses<\/h2>\n\n\n\n<p class=\"is-style-paragraph__lines-right\" style=\"font-size:18px\"><strong><span class=\"epb-underline\">The Relationship Between Lipids in Raw Materials and Oxygen<\/span><\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Unsaturated Fatty Acids Oxidize Easily<\/h4>\n\n\n\n<p>Among the lipids contained in pet food, unsaturated fatty acids such as DHA, EPA, and linoleic acid are especially prone to oxidation. While they help support health maintenance, skin, and coat condition, their molecular structure contains double bonds, which makes them highly reactive with oxygen in the air and likely to trigger the initial stage of oxidation.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Trace Metal Ions Accelerate Oxidation<\/h4>\n\n\n\n<p>It may be surprising, but metal ions such as iron and copper also promote oxidation. When these minerals react with oxygen, they trigger radical chain reactions that accelerate lipid oxidation.<\/p>\n\n\n\n<p>Foods containing raw materials rich in minerals, such as fish meal or blood meal, therefore require especially careful oxidation control through appropriate storage and packaging.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Higher Moisture Content Also Promotes Oxidation<\/h4>\n\n\n\n<p>Oxidation is often thought to slow down if the product is dry, but in reality, oxidation can still progress when water activity (aw) is 0.7 or higher. This means that semi-moist or soft-type pet foods are at higher risk of oxidation than fully dry products and require more delicate control.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>In other words, oxidation risk begins at the formulation stage itself, depending on lipid type, mineral content, and moisture level. No matter how nutritionally advanced a recipe may be, without a proper oxidation control design to protect it, product quality may decline significantly before it ever reaches the pet\u2019s bowl.<\/p>\n\n\n\n<p class=\"is-style-paragraph__lines-right\" style=\"font-size:18px\"><strong><span class=\"epb-underline\">Where Does the Oxidation Risk Occur Before and After Opening?<\/span><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-table__scroll\"><table class=\"has-fixed-layout\"><thead><tr><th>Phase<\/th><th>Main Trigger<\/th><th>High-Risk Operations \/ Conditions<\/th><th>Example Countermeasures<\/th><\/tr><\/thead><tbody><tr><td>1. Raw material storage<\/td><td>Oxygen, light, high temperature<\/td><td>Rising silo temperatures, exposed raw materials<\/td><td>Indoor storage (avoid rain, wind, and direct sunlight; ensure ventilation)<\/td><\/tr><tr><td>2. Mixing \/ extrusion<\/td><td>High temperature, air entrainment<\/td><td>High-RPM mixers, delayed cooling after extrusion<\/td><td>Vacuum mixers, rapid cooling<\/td><\/tr><tr><td>3. Filling \/ packaging<\/td><td>Residual oxygen inside the bag<\/td><td>Insufficient nitrogen flushing, pinholes<\/td><td>Residual O\u2082 \u2264 1%, oxygen absorber insertion<\/td><\/tr><tr><td>4. Warehouse storage<\/td><td>Temperature fluctuations, UV exposure<\/td><td>Outdoor container storage<\/td><td>Control below 25\u00b0C, use light-shielding covers<\/td><\/tr><tr><td>5. Transportation<\/td><td>Prolonged high temperatures<\/td><td>Near ship hulls, summer trucking<\/td><td>Insulated liners, temperature loggers<\/td><\/tr><tr><td>6. Retail display<\/td><td>Light, temperature<\/td><td>Direct sunlight through glass cases<\/td><td>UV-cut bags, corrugated outer cartons<\/td><\/tr><tr><td>7. After opening<\/td><td>Repeated air exposure<\/td><td>Long-term use of large-capacity bags<\/td><td>Smaller pack sizes + resealable zipper<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Pet food is not simply \u201cmade and finished.\u201d Oxidation risk exists at every stage\u2014from production and transportation to retail shelves and home storage after opening. Below are examples of major risks and countermeasures at each stage.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Raw Material Storage<\/h4>\n\n\n\n<p>Oxidation begins even at the raw material stage. Oxygen, light, and heat all accelerate lipid deterioration. Leaving raw materials outdoors or in hot warehouses is risky. Indoor storage away from rain, wind, and direct sunlight, with proper ventilation and temperature control, is essential.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Mixing and Extrusion<\/h4>\n\n\n\n<p>High-speed mixing and heat during extrusion can also introduce oxygen into the product. If too much air is incorporated, oxidation may already be underway at the time of completion. Using a vacuum mixer and rapidly cooling the product after extrusion are effective measures.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Filling and Packaging<\/h4>\n\n\n\n<p>The most critical stage in preventing oxidation is oxygen control during packaging. If oxygen remains inside the bag, or if the bag has pinholes, oxidation will continue inside the package. Residual oxygen can be reduced to 1% or less, and oxygen absorbers can be inserted to improve stability.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Warehouse Storage and Transportation<\/h4>\n\n\n\n<p>When finished products are exposed to heat, temperature fluctuations, or UV light during storage or transport, oxidation can accelerate rapidly. Summer container transport in particular requires special caution. Temperature-controlled warehouses, insulated liners, and temperature loggers are important countermeasures.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Retail Display<\/h4>\n\n\n\n<p>One surprisingly common blind spot is how products are displayed at retail. Direct sunlight through glass or strong in-store lighting can degrade oils inside the package. UV-cut films and light-blocking outer cartons are effective measures.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Home Storage After Opening<\/h4>\n\n\n\n<p>Finally, storage conditions after opening must not be overlooked. When large packs are used little by little over a long period, air enters the bag repeatedly and oxidation progresses. Smaller portions and packaging with resealable zippers that can be tightly closed are key design points.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>As these examples show, it is extremely important to understand <strong>when<\/strong> and <strong>where<\/strong> pet food oxidation progresses and to implement the appropriate countermeasures at each stage. No matter how superior the raw materials and nutritional value may be, it is meaningless if the product deteriorates during distribution or storage. Product quality is protected by packaging and by how that packaging is handled.<\/p>\n\n\n\n<p class=\"is-style-paragraph__lines-right\" style=\"font-size:18px\"><strong>The Mechanism Behind Oxidative Odor, Discoloration, and Flavor Deterioration<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1284\" height=\"525\" src=\"https:\/\/first-reach.org\/en\/wp-content\/uploads\/2025\/07\/image-5.png\" alt=\"\" class=\"wp-image-39799\" srcset=\"https:\/\/first-reach.org\/en\/wp-content\/uploads\/2025\/07\/image-5.png 1284w, https:\/\/first-reach.org\/en\/wp-content\/uploads\/2025\/07\/image-5-300x123.png 300w, https:\/\/first-reach.org\/en\/wp-content\/uploads\/2025\/07\/image-5-1024x419.png 1024w, https:\/\/first-reach.org\/en\/wp-content\/uploads\/2025\/07\/image-5-768x314.png 768w\" sizes=\"auto, (max-width: 1284px) 100vw, 1284px\" \/><\/figure>\n\n\n\n<p>Lipid oxidation does not suddenly produce a dramatic \u201crancid smell.\u201d Instead, it slowly but steadily erodes product quality. Here we explain the two major stages of oxidation.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Primary Oxidation: The \u201cSilent Change\u201d That Goes Unnoticed<\/h4>\n\n\n\n<p>In the first stage of oxidation, unsaturated fatty acids such as DHA and EPA react with oxygen and turn into peroxides. At this point, there is little to no visible or olfactory change, ranging from odorless to only a faint off-note.<\/p>\n\n\n\n<p>However, the peroxide value (POV) already indicates that deterioration has begun, and if oxidation continues, flavor and nutritional quality will also be affected.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Secondary Oxidation: Rancid Odor and Discoloration Become Visible<\/h4>\n\n\n\n<p>The next stage is secondary oxidation. Here, the peroxides break down and generate strongly odorous compounds such as aldehydes and ketones.<\/p>\n\n\n\n<p>At this stage, the product may develop the familiar smell of oxidized oil or a metallic note, and the surface of the pet food may discolor to a yellowish-brown hue. By this point, pet owners are much more likely to notice that something is wrong.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>In this way, lipid oxidation progresses through a two-step process: from \u201codorless\u201d to \u201coff-odor.\u201d That is why oxidation control must extend from manufacturing to storage, packaging, and even post-opening preservation methods in order to avoid the situation where \u201cby the time you notice it, it is already too late.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Packaging Specifications Help Prevent Oxidation?<\/h2>\n\n\n\n<figure class=\"wp-block-table is-style-table__scroll\"><table class=\"has-fixed-layout\"><thead><tr><th>Packaging Structure<\/th><th>Typical Film Composition<\/th><th>OTR (cc\/m\u00b2\u00b7day) at 23\u00b0C \/ 0% RH<\/th><th>WVTR (g\/m\u00b2\u00b7day)<\/th><th>Oxidation Protection Level<\/th><\/tr><\/thead><tbody><tr><td>Monolayer PE (general grade)<\/td><td>60\u00b5m PE<\/td><td>1,500\u20132,000<\/td><td>6\u20137<\/td><td>\u2605\u2606\u2606\u2606\u2606<\/td><\/tr><tr><td>Two-layer PET\/PE<\/td><td>12\u00b5m PET \/ 60\u00b5m PE<\/td><td>100<\/td><td>4\u20135<\/td><td>\u2605\u2605\u2606\u2606\u2606<\/td><\/tr><tr><td>Aluminum vapor-deposited (VMPET\/PE)<\/td><td>12\u00b5m VMPET \/ 60\u00b5m PE<\/td><td>1.0\u20132.0<\/td><td>1.0<\/td><td>\u2605\u2605\u2605\u2605\u2606<\/td><\/tr><tr><td>Transparent high-barrier (PET\/EVOH\/PE)<\/td><td>12\u00b5m PET \/ 15\u00b5m EVOH \/ 60\u00b5m PE<\/td><td>0.5\u20132.0<\/td><td>0.5\u20131.0<\/td><td>\u2605\u2605\u2605\u2605\u2606<\/td><\/tr><tr><td>Aluminum foil (PET\/AL\/PE)<\/td><td>12\u00b5m PET \/ 7\u00b5m AL \/ 60\u00b5m PE<\/td><td>0<\/td><td>0<\/td><td>\u2605\u2605\u2605\u2605\u2605<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>There are major differences in barrier performance among the main packaging structures used for pet food.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Monolayer PE Structure<\/h4>\n\n\n\n<p>The most common and inexpensive material is a single-layer 60\u00b5m PE (polyethylene) structure. However, this type has an extremely high oxygen transmission rate (OTR) of 1,500\u20132,000 cc\/m\u00b2\u00b7day and a high water vapor transmission rate (WVTR) of 6\u20137 g\/m\u00b2\u00b7day, making the oxidation risk very high. It may be used for low-cost products with short distribution cycles, but it is not suitable for long shelf life or products with high fat content.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Two-Layer PET\/PE Structure<\/h4>\n\n\n\n<p>This two-layer structure uses PET as the outer layer to provide a modest improvement in barrier performance. Its OTR is around 100 cc\/m\u00b2\u00b7day and its WVTR is 4\u20135 g\/m\u00b2\u00b7day, which offers a moderate level of protection.<\/p>\n\n\n\n<p>While it balances cost and performance reasonably well, it is generally limited to room-temperature, short-term applications and may be insufficient for exports or long-term storage.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Aluminum Vapor-Deposited Structure<\/h4>\n\n\n\n<p>This structure uses PET with vacuum-deposited aluminum (VMPET), combining an attractive appearance with good barrier properties. With an OTR of 1.0\u20132.0 cc\/m\u00b2\u00b7day and a WVTR of approximately 1.0 g\/m\u00b2\u00b7day, it provides significantly better protection than transparent films.<\/p>\n\n\n\n<p>It also offers good cost efficiency and processability, making it a common choice for premium product lines and export packaging.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Transparent High-Barrier Structure<\/h4>\n\n\n\n<p>This is a transparent high-barrier structure that uses EVOH (ethylene vinyl alcohol) as an intermediate layer. It offers an OTR of 0.5\u20132.0 cc\/m\u00b2\u00b7day and a WVTR of 0.5\u20131.0 g\/m\u00b2\u00b7day, delivering performance close to that of aluminum vapor-deposited structures while allowing the product to remain visible inside the package.<\/p>\n\n\n\n<p>It is especially suitable for premium brands that want to showcase the product or emphasize visual design.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Aluminum Foil Structure<\/h4>\n\n\n\n<p>The most powerful option for oxidation control is the three-layer PET\/aluminum foil\/PE structure. Both OTR and WVTR are theoretically close to zero (actual measured values are approximately zero), offering the highest level of protection against light, oxygen, moisture, and odor.<\/p>\n\n\n\n<p>Although this structure is more expensive and requires care to avoid flex cracking or pinholes, it is the safest option under the most demanding conditions, such as export, long-term storage, or high-fat formulations.<\/p>\n\n\n\n<p class=\"is-style-paragraph__lines-right\" style=\"font-size:18px\"><strong><span class=\"epb-underline\">Design Features That Make a Difference in Preventing Oxidation<\/span><\/strong><\/p>\n\n\n\n<p>It is not enough simply to choose a bag with good barrier properties. The package must also be designed so that oxygen does not enter the bag in the first place.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Set Numerical Targets for Barrier Performance<\/h4>\n\n\n\n<p>Oxidation progresses as a function of <strong>oxygen \u00d7 temperature \u00d7 time<\/strong>. For products intended for export or storage for more than six months, the goal should be to keep OTR below <strong>1.0 cc\/m\u00b2\u00b7day<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Remove Oxygen with Nitrogen Flushing or Oxygen Absorbers<\/h4>\n\n\n\n<p>By filling the package with nitrogen to replace oxygen (\u201cgas flushing\u201d) or using oxygen absorbers, the oxygen level inside the package at the time of sealing can be kept below 1.0%.<\/p>\n\n\n\n<p>There are also increasing cases where one-way valves\u2014commonly used in coffee packaging\u2014are being adapted to allow oxygen to escape while preventing outside air from entering.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Do Not Underestimate Heat Seal Quality<\/h4>\n\n\n\n<p>The strength and precision of the heat seal used to close the bag are also extremely important. In pet foods with higher fat content, oil can seep into the seal area and create pinholes. To prevent this, it is effective to use a wider seal width and a bottom gusset with a double-seal structure.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Packaging is not merely a visual element or a container. It is the final line of defense that protects the quality of the contents. If packaging specifications are neglected, even the most carefully designed recipe and nutritional profile can be compromised.<\/p>\n\n\n\n<p>For brands targeting overseas markets or the premium segment in particular, barrier packaging design is a key point of differentiation. Packaging specifications should be treated as part of the product\u2019s quality assurance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Real Packaging Trouble Cases<\/h2>\n\n\n\n<p>Even when the importance of oxidation control is understood, oversights in packaging can still lead to unexpected complaints and product loss. Below are three real-world types of issues seen in pet food manufacturing, along with the lessons learned and relevant countermeasures.<\/p>\n\n\n\n<p class=\"is-style-paragraph__lines-right\" style=\"font-size:20px\"><strong>Case 1: Air Ingress Caused by Poor Heat Sealing<\/strong><\/p>\n\n\n\n<div class=\"wp-block-emanon-premium-blocks-background alignfull epb-background epb-inner-setting-standard is-style-epb-custom-content epb-margin-top__default epb-margin-top__default-sp epb-margin-top__default-tablet\" style=\"--epb-flow-vertical:0%;--epb-flow-horizontal:0%;--epb-block-width-sp:100%;--epb-block-width-tablet:100%;--epb-block-width-pc:100%;--epb-content-width:1180;--epb-content-margin-top:0;--epb-content-margin-bottom:0;--epb-content-margin-left:0;--epb-content-margin-right:0\"><div class=\"epb-background__section is-style-epb-flow-radius__0 is-style-epb-flow-radius__up-bottom is-style-epb-flow-zindex-0\" style=\"width:100%;height:100%;opacity:1\"><\/div><div class=\"epb-background__wrapper is-style-epb-fixed-radius__0 is-style-epb-fixed-radius__up-bottom\" style=\"background-color:#f8f8f8\"><div class=\"epb-background__inner epb-padding-top-sp__16 epb-padding-top-pc__16 epb-padding-bottom-sp__16 epb-padding-bottom-pc__16 epb-padding-left-sp__16 epb-padding-left-pc__16 epb-padding-right-sp__16 epb-padding-right-pc__16\"><div class=\"epb-l-content__main\">\n<ol class=\"wp-block-list is-style-item__alert--circle\">\n<li><strong>Background:<\/strong><br>One pet food brand received a large number of complaints across an entire production lot, such as \u201cit smelled oxidized as soon as I opened it\u201d and \u201cthe color looked off.\u201d Investigation revealed that the heat seal on the bags was inadequate, and the package was not airtight.<\/li>\n\n\n\n<li><strong>Cause:<\/strong><br>Incorrect seal temperature and pressure settings during bag-making resulted in insufficient seal strength. In products with high fat content, oil was especially likely to seep into the seal area, causing pinholes and delamination.<\/li>\n\n\n\n<li><strong>Impact:<\/strong><br>The entire lot had to be voluntarily recalled and returned, causing major damage to brand credibility.<\/li>\n<\/ol>\n<\/div><\/div><\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Lessons and countermeasures<\/h4>\n\n\n\n<ul class=\"wp-block-list is-style-item__checkmark\">\n<li>For high-fat products, use a wider seal width and a double-seal structure.<\/li>\n\n\n\n<li>Conduct regular seal strength testing on the packaging line and clearly define rejection criteria.<\/li>\n\n\n\n<li>It is also effective to install equipment that can detect seal defects such as pinholes.<\/li>\n<\/ul>\n\n\n\n<p class=\"is-style-paragraph__lines-right\" style=\"font-size:20px\"><strong>Case 2: Oxidative Deterioration Progressed Within Shelf Life<\/strong><\/p>\n\n\n\n<div class=\"wp-block-emanon-premium-blocks-background alignfull epb-background epb-inner-setting-standard is-style-epb-custom-content epb-margin-top__default epb-margin-top__default-sp epb-margin-top__default-tablet\" style=\"--epb-flow-vertical:0%;--epb-flow-horizontal:0%;--epb-block-width-sp:100%;--epb-block-width-tablet:100%;--epb-block-width-pc:100%;--epb-content-width:1180;--epb-content-margin-top:0;--epb-content-margin-bottom:0;--epb-content-margin-left:0;--epb-content-margin-right:0\"><div class=\"epb-background__section is-style-epb-flow-radius__0 is-style-epb-flow-radius__up-bottom is-style-epb-flow-zindex-0\" style=\"width:100%;height:100%;opacity:1\"><\/div><div class=\"epb-background__wrapper is-style-epb-fixed-radius__0 is-style-epb-fixed-radius__up-bottom\" style=\"background-color:#f8f8f8\"><div class=\"epb-background__inner epb-padding-top-sp__16 epb-padding-top-pc__16 epb-padding-bottom-sp__16 epb-padding-bottom-pc__16 epb-padding-left-sp__16 epb-padding-left-pc__16 epb-padding-right-sp__16 epb-padding-right-pc__16\"><div class=\"epb-l-content__main\">\n<ol class=\"wp-block-list is-style-item__alert--circle\">\n<li><strong>Background:<\/strong><br>A newly launched premium dog food showed flavor deterioration even before the stated expiration date. Some users reported that \u201cit smelled sour\u201d and \u201cmy dog stopped eating it.\u201d<\/li>\n\n\n\n<li><strong>Cause:<\/strong><br>To prioritize product visibility, a highly transparent OPP\/CPP film structure was used. However, its oxygen barrier was too low for long-term storage. In addition, no oxygen absorbers or nitrogen flushing were used.<\/li>\n\n\n\n<li><strong>Impact:<\/strong><br>A large portion of the initial shipment became subject to returns, significantly disrupting sales plans.<\/li>\n<\/ol>\n<\/div><\/div><\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Lessons and countermeasures<\/h4>\n\n\n\n<ul class=\"wp-block-list is-style-item__checkmark\">\n<li>When selecting packaging, prioritize barrier performance over appearance.<\/li>\n\n\n\n<li>Design with a target of <strong>OTR \u2264 1 cc\/m\u00b2\u00b7day<\/strong> depending on product characteristics and intended shelf life.<\/li>\n\n\n\n<li>When necessary, material design should assume the use of gas flushing and oxygen absorbers together.<\/li>\n<\/ul>\n\n\n\n<p class=\"is-style-paragraph__lines-right\" style=\"font-size:20px\"><strong>Case 3: Design Priority Reduced Functional Performance<\/strong><\/p>\n\n\n\n<div class=\"wp-block-emanon-premium-blocks-background alignfull epb-background epb-inner-setting-standard is-style-epb-custom-content epb-margin-top__default epb-margin-top__default-sp epb-margin-top__default-tablet\" style=\"--epb-flow-vertical:0%;--epb-flow-horizontal:0%;--epb-block-width-sp:100%;--epb-block-width-tablet:100%;--epb-block-width-pc:100%;--epb-content-width:1180;--epb-content-margin-top:0;--epb-content-margin-bottom:0;--epb-content-margin-left:0;--epb-content-margin-right:0\"><div class=\"epb-background__section is-style-epb-flow-radius__0 is-style-epb-flow-radius__up-bottom is-style-epb-flow-zindex-0\" style=\"width:100%;height:100%;opacity:1\"><\/div><div class=\"epb-background__wrapper is-style-epb-fixed-radius__0 is-style-epb-fixed-radius__up-bottom\" style=\"background-color:#f8f8f8\"><div class=\"epb-background__inner epb-padding-top-sp__16 epb-padding-top-pc__16 epb-padding-bottom-sp__16 epb-padding-bottom-pc__16 epb-padding-left-sp__16 epb-padding-left-pc__16 epb-padding-right-sp__16 epb-padding-right-pc__16\"><div class=\"epb-l-content__main\">\n<ol class=\"wp-block-list is-style-item__alert--circle\">\n<li><strong>Background:<\/strong><br>A premium brand adopted packaging with metallic ink to create a luxurious appearance. However, storage stability varied, and after several months many complaints about oxidized odor were received.<\/li>\n\n\n\n<li><strong>Cause:<\/strong><br>The metallic ink used reacted chemically with the aluminum vapor-deposited layer, creating pinholes. This significantly reduced barrier performance by increasing contact between the package interior and outside air.<\/li>\n\n\n\n<li><strong>Impact:<\/strong><br>A package designed to strengthen the premium image ended up giving the opposite impression by compromising freshness.<\/li>\n<\/ol>\n<\/div><\/div><\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Lessons and countermeasures<\/h4>\n\n\n\n<ul class=\"wp-block-list is-style-item__checkmark\">\n<li>When using special printing, always verify compatibility among inks, adhesives, and substrates in advance.<\/li>\n\n\n\n<li>Avoid structures that print directly onto the barrier layer, and instead consider laminated structures with intermediate layers.<\/li>\n\n\n\n<li>Even when design is a priority, maintaining barrier performance must come first.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How to Approach Oxidation Control in OEM Manufacturing<\/h2>\n\n\n\n<p>In pet food OEM manufacturing, recipe development and price negotiation are, of course, important. However, one often overlooked point is the specification and control of packaging.<\/p>\n\n\n\n<p>Especially for foods containing high levels of fat, product value can be significantly damaged by oxidation unless packaging is included in the design from the start. Below is an overview of how oxidation control should be approached when placing OEM orders.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Preparing Packaging Specifications and Key Points to Confirm<\/h4>\n\n\n\n<p>When outsourcing manufacturing to an OEM, it is important to prepare and submit not only a product specification sheet, but also a <strong>packaging specification sheet<\/strong>. Clearly defining the following items can help prevent future quality problems:<\/p>\n\n\n\n<div class=\"wp-block-emanon-premium-blocks-background alignfull epb-background epb-inner-setting-standard is-style-epb-custom-content epb-margin-top__default epb-margin-top__default-sp epb-margin-top__default-tablet\" style=\"--epb-flow-vertical:0%;--epb-flow-horizontal:0%;--epb-block-width-sp:100%;--epb-block-width-tablet:100%;--epb-block-width-pc:100%;--epb-content-width:1180;--epb-content-margin-top:0;--epb-content-margin-bottom:0;--epb-content-margin-left:0;--epb-content-margin-right:0\"><div class=\"epb-background__section is-style-epb-flow-radius__0 is-style-epb-flow-radius__up-bottom is-style-epb-flow-zindex-0\" style=\"width:100%;height:100%;opacity:1\"><\/div><div class=\"epb-background__wrapper is-style-epb-fixed-radius__0 is-style-epb-fixed-radius__up-bottom\" style=\"background-color:#f8f8f8\"><div class=\"epb-background__inner epb-padding-top-sp__16 epb-padding-top-pc__16 epb-padding-bottom-sp__16 epb-padding-bottom-pc__16 epb-padding-left-sp__16 epb-padding-left-pc__16 epb-padding-right-sp__16 epb-padding-right-pc__16\"><div class=\"epb-l-content__main\">\n<ol class=\"wp-block-list is-style-item__arrow\">\n<li>Film structure to be used (e.g., PET12\/AL7\/PE60)<\/li>\n\n\n\n<li>Measured values for oxygen transmission rate (OTR) and water vapor transmission rate (WVTR)<\/li>\n\n\n\n<li>Bag-making conditions such as seal width and sealing temperature<\/li>\n\n\n\n<li>Target residual oxygen concentration inside the bag at filling (e.g., \u22641%)<\/li>\n\n\n\n<li>Shelf-life settings and accelerated test conditions<\/li>\n\n\n\n<li>Available packing methods (oxygen absorber insertion, gas flushing, etc.)<\/li>\n<\/ol>\n<\/div><\/div><\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Building a Coordination System with Related Companies<\/h4>\n\n\n\n<p>Packaging quality cannot be managed by the OEM manufacturer alone. Clarifying <strong>who is responsible for what<\/strong> and building a coordination system among all related parties is critical to successful oxidation control.<\/p>\n\n\n\n<div class=\"wp-block-emanon-premium-blocks-background alignfull epb-background epb-inner-setting-standard is-style-epb-custom-content epb-margin-top__default epb-margin-top__default-sp epb-margin-top__default-tablet\" style=\"--epb-flow-vertical:0%;--epb-flow-horizontal:0%;--epb-block-width-sp:100%;--epb-block-width-tablet:100%;--epb-block-width-pc:100%;--epb-content-width:1180;--epb-content-margin-top:0;--epb-content-margin-bottom:0;--epb-content-margin-left:0;--epb-content-margin-right:0\"><div class=\"epb-background__section is-style-epb-flow-radius__0 is-style-epb-flow-radius__up-bottom is-style-epb-flow-zindex-0\" style=\"width:100%;height:100%;opacity:1\"><\/div><div class=\"epb-background__wrapper is-style-epb-fixed-radius__0 is-style-epb-fixed-radius__up-bottom\" style=\"background-color:#f8f8f8\"><div class=\"epb-background__inner epb-padding-top-sp__16 epb-padding-top-pc__16 epb-padding-bottom-sp__16 epb-padding-bottom-pc__16 epb-padding-left-sp__16 epb-padding-left-pc__16 epb-padding-right-sp__16 epb-padding-right-pc__16\"><div class=\"epb-l-content__main\">\n<ol class=\"wp-block-list is-style-item__arrow\">\n<li><strong><span class=\"epb-underline\">Material supplier<\/span><\/strong><br>Request measured OTR\/WVTR data sheets and lot-specific test certificates as proof of barrier performance. If necessary, also request safety test results for inks and adhesives.<\/li>\n\n\n\n<li><strong><span class=\"epb-underline\">Packer (filling and packaging contractor)<\/span><\/strong><br>Confirm whether they have a system for regular measurement of residual oxygen inside the bag, pinhole inspection, and logging of seal strength. It is also important to check whether they have equipment for vacuum filling or nitrogen gas flushing.<\/li>\n\n\n\n<li><strong><span class=\"epb-underline\">Logistics providers and warehouse operators<\/span><\/strong><br>Temperature fluctuations during transport and storage also increase oxidation risk. Share operating requirements such as refrigerated or air-conditioned storage, the use of temperature loggers in containers, and procedures to avoid direct sunlight.<\/li>\n<\/ol>\n<\/div><\/div><\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Designing with Post-Opening Oxidation in Mind<\/h4>\n\n\n\n<p>Even if a product leaves the factory with excellent barrier performance, oxidation will accelerate if air repeatedly enters the package after opening. That is why packaging design should also consider <strong>resealability from the user\u2019s perspective<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-emanon-premium-blocks-background alignfull epb-background epb-inner-setting-standard is-style-epb-custom-content epb-margin-top__default epb-margin-top__default-sp epb-margin-top__default-tablet\" style=\"--epb-flow-vertical:0%;--epb-flow-horizontal:0%;--epb-block-width-sp:100%;--epb-block-width-tablet:100%;--epb-block-width-pc:100%;--epb-content-width:1180;--epb-content-margin-top:0;--epb-content-margin-bottom:0;--epb-content-margin-left:0;--epb-content-margin-right:0\"><div class=\"epb-background__section is-style-epb-flow-radius__0 is-style-epb-flow-radius__up-bottom is-style-epb-flow-zindex-0\" style=\"width:100%;height:100%;opacity:1\"><\/div><div class=\"epb-background__wrapper is-style-epb-fixed-radius__0 is-style-epb-fixed-radius__up-bottom\" style=\"background-color:#f8f8f8\"><div class=\"epb-background__inner epb-padding-top-sp__16 epb-padding-top-pc__16 epb-padding-bottom-sp__16 epb-padding-bottom-pc__16 epb-padding-left-sp__16 epb-padding-left-pc__16 epb-padding-right-sp__16 epb-padding-right-pc__16\"><div class=\"epb-l-content__main\">\n<ol class=\"wp-block-list is-style-item__arrow\">\n<li><strong><span class=\"epb-underline\">Packages with resealing functions<\/span><\/strong><br>Packaging with secure resealing functions\u2014such as slider zippers, single zippers, double zippers, or hook-and-loop closures\u2014is ideal.<\/li>\n\n\n\n<li><strong><span class=\"epb-underline\">Smaller portions and right-size design<\/span><\/strong><br>It is also effective to divide the product into smaller packs of 1 kg or less, or to sell it in a multi-pack box format, taking both consumption speed and oxidation risk into account.<\/li>\n<\/ol>\n<\/div><\/div><\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Checklist: Oxidation Control Items to Confirm When Placing an OEM Order<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Item<\/th><th>Recommended Value \/ Checkpoint<\/th><\/tr><\/thead><tbody><tr><td>Packaging film structure<\/td><td>Example: PET\/Al\/PE, PET\/EVOH\/PE, etc.<\/td><\/tr><tr><td>Oxygen transmission rate (OTR)<\/td><td>\u2264 1 cc\/m\u00b2\u00b7day<\/td><\/tr><tr><td>Water vapor transmission rate (WVTR)<\/td><td>\u2264 1 g\/m\u00b2\u00b7day<\/td><\/tr><tr><td>Heat seal strength<\/td><td>\u2265 40 N\/15 mm<\/td><\/tr><tr><td>Oxygen absorber<\/td><td>Determine based on product characteristics<\/td><\/tr><tr><td>Resealability<\/td><td>Zipper closure or small-pack structure<\/td><\/tr><tr><td>Warehouse storage conditions<\/td><td>Below 25\u00b0C and protected from light<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Oxidation control is not just about the manufacturing recipe. It is a comprehensive design issue that includes packaging, distribution, and even storage after opening. Rather than leaving everything to the OEM, it is important to clearly define what your company needs to specify in order to protect product stability and brand value.<\/p>\n\n\n\n<p>A packaging OEM manufacturer that can design quality assurance across the entire chain\u2014<strong>recipe, packaging, and distribution<\/strong>\u2014is the kind of long-term partner you can truly trust.<\/p>\n\n\n\n<div class=\"epb-linkcard is-style-epb-radius__0 is-style-epb-hover__floating wp-block-emanon-premium-blocks-linkcard epb-margin-top__default epb-margin-top__default-sp epb-margin-top__default-tablet\" style=\"--epb-linkcard-arrow-size:16px\"><div class=\"epb-linkcard_label icon-edit\" data-fontweight=\"normal\" style=\"font-size:12px;letter-spacing:0.15em\">Related article<\/div><a class=\"epb-linkcard_link\" href=\"https:\/\/first-reach.org\/en\/contents\/oem-for-dog-foods-in-new-zealand\/\" target=\"_blank\" rel=\"noopener noreferrer\"><div class=\"epb-linkcard_inner epb-arrow-effect-right is-style-epb-arrow__01\" style=\"padding-top:16px;padding-bottom:16px;padding-left:24px;border-style:solid;border-top-width:2px;border-bottom-width:2px;border-left-width:2px;border-right-width:2px;border-color:#e5e7e8\"><div class=\"epb-linkcard_heading\"><div class=\"epb-linkcard_title\" data-fontweight=\"normal\" style=\"--epb-title-font-sp:16px;--epb-title-font-tablet:16px;--epb-title-font-pc:16px;letter-spacing:0.04em;color:#333333\">Benefits and Competitive Advantages of OEM Dog Food Manufacturing in New Zealand<\/div><\/div><\/div><\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">OEM Packaging Manufacturing Support<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0817\/4410\/1655\/files\/telephone-612061_1280_1024x1024.jpg?v=1703390602\" alt=\"\u304a\u554f\u3044\u5408\u308f\u305b\u3084\u76f8\u8ac7\u306b\u3064\u3044\u3066\"\/><\/figure>\n\n\n\n<p>To create packaging that truly protects premium pet food, specialized knowledge and practical experience are required\u2014not only in material selection, but also in structural design, gas flushing, and resealable features.<\/p>\n\n\n\n<p>Our company provides comprehensive OEM manufacturing support that covers not only raw materials but also packaging materials and bag-making specifications. We can propose the most suitable design based on your needs, including export specifications, long-term storage solutions, and optimized barrier performance.<\/p>\n\n\n\n<p class=\"is-style-paragraph__lines-left__dotted\" style=\"font-size:20px\"><strong>Main Packaging Formats We Handle<\/strong><\/p>\n\n\n\n<div class=\"wp-block-emanon-premium-blocks-background alignfull epb-background epb-inner-setting-standard is-style-epb-custom-content epb-margin-top__default epb-margin-top__default-sp epb-margin-top__default-tablet\" style=\"--epb-flow-vertical:0%;--epb-flow-horizontal:0%;--epb-block-width-sp:100%;--epb-block-width-tablet:100%;--epb-block-width-pc:100%;--epb-content-width:1180;--epb-content-margin-top:0;--epb-content-margin-bottom:0;--epb-content-margin-left:0;--epb-content-margin-right:0\"><div class=\"epb-background__section is-style-epb-flow-radius__0 is-style-epb-flow-radius__up-bottom is-style-epb-flow-zindex-0\" style=\"width:100%;height:100%;opacity:1\"><\/div><div class=\"epb-background__wrapper is-style-epb-fixed-radius__0 is-style-epb-fixed-radius__up-bottom\" style=\"background-color:#f8f8f8\"><div class=\"epb-background__inner epb-padding-top-sp__16 epb-padding-top-pc__16 epb-padding-bottom-sp__16 epb-padding-bottom-pc__16 epb-padding-left-sp__16 epb-padding-left-pc__16 epb-padding-right-sp__16 epb-padding-right-pc__16\"><div class=\"epb-l-content__main\">\n<ul class=\"wp-block-list is-style-item__checkmark\">\n<li>Pillow bags (flat pouches)<\/li>\n\n\n\n<li>Gusset bags (side gusset bags)<\/li>\n\n\n\n<li>Stand-up pouches (bottom gusset)<\/li>\n\n\n\n<li>Resealable stand-up pouches with zipper<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Information to Prepare<\/h4>\n\n\n\n<p>To help us provide more specific proposals during consultation, it would be helpful if you could prepare the following information:<\/p>\n\n\n\n<div class=\"wp-block-emanon-premium-blocks-background alignfull epb-background epb-inner-setting-standard is-style-epb-custom-content epb-margin-top__default epb-margin-top__default-sp epb-margin-top__default-tablet\" style=\"--epb-flow-vertical:0%;--epb-flow-horizontal:0%;--epb-block-width-sp:100%;--epb-block-width-tablet:100%;--epb-block-width-pc:100%;--epb-content-width:1180;--epb-content-margin-top:0;--epb-content-margin-bottom:0;--epb-content-margin-left:0;--epb-content-margin-right:0\"><div class=\"epb-background__section is-style-epb-flow-radius__0 is-style-epb-flow-radius__up-bottom is-style-epb-flow-zindex-0\" style=\"width:100%;height:100%;opacity:1\"><\/div><div class=\"epb-background__wrapper is-style-epb-fixed-radius__0 is-style-epb-fixed-radius__up-bottom\" style=\"background-color:#f8f8f8\"><div class=\"epb-background__inner epb-padding-top-sp__16 epb-padding-top-pc__16 epb-padding-bottom-sp__16 epb-padding-bottom-pc__16 epb-padding-left-sp__16 epb-padding-left-pc__16 epb-padding-right-sp__16 epb-padding-right-pc__16\"><div class=\"epb-l-content__main\">\n<ul class=\"wp-block-list is-style-item__checkmark\">\n<li>Product characteristics of the pet food to be used (fat content, target shelf life, etc.)<\/li>\n\n\n\n<li>Planned content volume (e.g., 1 kg, 3 kg, etc.) and package shape (gusset bag, stand-up pouch, etc.)<\/li>\n\n\n\n<li>Desired barrier performance and packaging specifications (e.g., target OTR, whether to use oxygen absorbers, resealable function)<\/li>\n\n\n\n<li>Planned sales countries and transportation methods (domestic or overseas, ambient or refrigerated, etc.)<\/li>\n\n\n\n<li>Preferred design direction (printed or unprinted, design-focused or function-focused)<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Feel Free to Contact Us<\/h4>\n\n\n\n<p>Whether you want to strengthen branding through packaging, are concerned about oxidation with your current pouch, or need support from the specification sheet stage, we can offer practical proposals based on real OEM production experience.<\/p>\n\n\n\n<div class=\"wp-block-emanon-premium-blocks-button epb-button epb-alignment-left epb-margin-top__default epb-margin-top__default-sp epb-margin-top__default-tablet\" data-button-size=\"xlg\"><div class=\"epb-btn-size__xlg\" style=\"--epb-button-text-font-sp:14;--epb-button-text-font-tablet:14;--epb-button-text-font-pc:14;--epb-microcopy-top-font-sp:12;--epb-microcopy-top-font-tablet:12;--epb-microcopy-top-font-pc:12;--epb-microcopy-bottom-font-sp:12;--epb-microcopy-bottom-font-tablet:12;--epb-microcopy-bottom-font-pc:12\"><a style=\"--epb-button-bg-color:#00856d;--epb-button-text-color:#ffffff;--epb-button-border-size:1px\" class=\"epb-btn epb-btn__outline is-style-epb-radius__3 is-style-epb-button__standard is-style-epb-hover__floating\" href=\"https:\/\/first-reach.org\/en\/contact\/\"><span class=\"epb-btn-text\" data-fontweight=\"normal\" style=\"line-height:1;letter-spacing:0em\">Contact Us<\/span><\/a><div class=\"epb-microcopy-bottom\" data-fontweight=\"normal\" style=\"letter-spacing:0.1em\">Feel free to reach out anytime.<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In the pet food market, as consumers become increasingly particular about nutritional value and ingredient quality, the question of how to protect product quality all the way to consumption has become more important than ever. One often-overlooked factor in this equation is oxidation control through packaging. Even pet food made with high-quality ingredients and carefully [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":40018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-39700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-branding-strategy"],"_links":{"self":[{"href":"https:\/\/first-reach.org\/en\/wp-json\/wp\/v2\/posts\/39700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/first-reach.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/first-reach.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/first-reach.org\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/first-reach.org\/en\/wp-json\/wp\/v2\/comments?post=39700"}],"version-history":[{"count":27,"href":"https:\/\/first-reach.org\/en\/wp-json\/wp\/v2\/posts\/39700\/revisions"}],"predecessor-version":[{"id":46819,"href":"https:\/\/first-reach.org\/en\/wp-json\/wp\/v2\/posts\/39700\/revisions\/46819"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/first-reach.org\/en\/wp-json\/wp\/v2\/media\/40018"}],"wp:attachment":[{"href":"https:\/\/first-reach.org\/en\/wp-json\/wp\/v2\/media?parent=39700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/first-reach.org\/en\/wp-json\/wp\/v2\/categories?post=39700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/first-reach.org\/en\/wp-json\/wp\/v2\/tags?post=39700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}