{"id":32146,"date":"2024-01-23T12:41:00","date_gmt":"2024-01-23T03:41:00","guid":{"rendered":"https:\/\/first-reach.org\/?p=32146"},"modified":"2026-03-26T12:55:48","modified_gmt":"2026-03-26T05:55:48","slug":"promote-premium-pet-food-in-thailand","status":"publish","type":"post","link":"https:\/\/first-reach.org\/en\/contents\/promote-premium-pet-food-in-thailand\/","title":{"rendered":"Initiatives to Promote Sales of Thai Premium Pet Food"},"content":{"rendered":"\n<p>On <strong>October 5, 2022<\/strong>, PMUC held an expert forum titled <strong>\u201cResearch and Development in the Premium Pet Food Industry.\u201d<\/strong> The event was hosted by <strong>Dr. Wanee Chonhenchop<\/strong>, Chair of the High-value Food Subcommittee, and <strong>Professor Natdanai Hankansujarit<\/strong>, Director of High-value Food Group Coordination, with the aim of advancing Thailand\u2019s premium pet food and food-ingredient industries.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>PMUC (Program Management Unit for Competitiveness)<\/strong> is an organization that manages and supports programs designed to strengthen the economic competitiveness of Thai companies. The committee aims to promote economic growth and industrial development while contributing to improvements in the domestic and international investment climate and overall business environment.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Toward the Development of Thai Pet Food Exports<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/first-reach.org\/en\/wp-content\/uploads\/2024\/04\/container-6751623_1920-1024x576.jpg\" alt=\"\u30da\u30c3\u30c8\u30d5\u30fc\u30c9\u8f38\u51fa\u306e\u6025\u6210\u9577\u306b\u5411\u3051\u3066\" class=\"wp-image-32169\" srcset=\"https:\/\/first-reach.org\/en\/wp-content\/uploads\/2024\/04\/container-6751623_1920-1024x576.jpg 1024w, https:\/\/first-reach.org\/en\/wp-content\/uploads\/2024\/04\/container-6751623_1920-300x169.jpg 300w, https:\/\/first-reach.org\/en\/wp-content\/uploads\/2024\/04\/container-6751623_1920-768x432.jpg 768w, https:\/\/first-reach.org\/en\/wp-content\/uploads\/2024\/04\/container-6751623_1920-1536x864.jpg 1536w, https:\/\/first-reach.org\/en\/wp-content\/uploads\/2024\/04\/container-6751623_1920-320x180.jpg 320w, https:\/\/first-reach.org\/en\/wp-content\/uploads\/2024\/04\/container-6751623_1920-600x338.jpg 600w, https:\/\/first-reach.org\/en\/wp-content\/uploads\/2024\/04\/container-6751623_1920-1200x675.jpg 1200w, https:\/\/first-reach.org\/en\/wp-content\/uploads\/2024\/04\/container-6751623_1920.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Accelerating Rapid Growth in Pet Food Exports<\/h4>\n\n\n\n<p>Thailand\u2019s pet food export market in <strong>2022<\/strong> is estimated to be around <strong>100 billion baht<\/strong>, and it is regarded as a highly attractive market for investors and entrepreneurs. In addition, <strong>Kasikorn Research Center<\/strong> projected Thailand\u2019s pet food export value in 2022 to be approximately <strong>USD 2.4 billion (or about 80 billion baht)<\/strong>, compared with around <strong>62 billion baht<\/strong> recorded in <strong>January\u2013October 2021<\/strong>.<\/p>\n\n\n\n<p>Thailand\u2019s major export destinations are:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-item__arrow\">\n<li><strong>United States:<\/strong> 29.3%<\/li>\n\n\n\n<li><strong>ASEAN market:<\/strong> 16.9%<\/li>\n\n\n\n<li><strong>European Union (EU):<\/strong> 15.5%<\/li>\n<\/ul>\n\n\n\n<p>The latest outlook suggests that Thailand\u2019s pet food exports are still highly likely to grow. One reason is believed to be that during the COVID-19 pandemic, more people began to show greater affection toward their pets and treat them as family members.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Pet Food Development Leveraging Thailand\u2019s Strengths<\/h4>\n\n\n\n<p>PMUC\u2019s promotion policy focuses on funding research for Thailand\u2019s high-quality pet food and food-ingredient industries, including:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-item__arrow\">\n<li>Biotechnology products<\/li>\n\n\n\n<li>Bioactive substances extracted from plants<\/li>\n\n\n\n<li>High-protein pet food made from insect-derived ingredients<\/li>\n\n\n\n<li>Functional pet food<\/li>\n\n\n\n<li>Pharmaceuticals<\/li>\n\n\n\n<li>Thai-made pet food with proven health benefits<\/li>\n\n\n\n<li>Premium pet food that is in high demand in existing markets<\/li>\n<\/ul>\n\n\n\n<p>PMUC believes Thailand can become an advanced country in the development and production of premium pet food through technological development and innovation that leverages Thailand\u2019s biodiversity and natural resources. As a result, PMUC expects Thailand\u2019s national economic competitiveness to improve.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Thai Experts Consider \u201cPremium Pet Food\u201d<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/first-reach.org\/en\/wp-content\/uploads\/2024\/04\/lucas-vasques-9vnACvX2748-unsplash-1024x576.jpg\" alt=\"\u5c02\u9580\u5bb6\u304c\u8003\u3048\u308b\u30d7\u30ec\u30df\u30a2\u30e0\u30da\u30c3\u30c8\u30d5\u30fc\u30c9\" class=\"wp-image-32165\" srcset=\"https:\/\/first-reach.org\/en\/wp-content\/uploads\/2024\/04\/lucas-vasques-9vnACvX2748-unsplash-1024x576.jpg 1024w, https:\/\/first-reach.org\/en\/wp-content\/uploads\/2024\/04\/lucas-vasques-9vnACvX2748-unsplash-300x169.jpg 300w, https:\/\/first-reach.org\/en\/wp-content\/uploads\/2024\/04\/lucas-vasques-9vnACvX2748-unsplash-768x432.jpg 768w, https:\/\/first-reach.org\/en\/wp-content\/uploads\/2024\/04\/lucas-vasques-9vnACvX2748-unsplash-1536x864.jpg 1536w, https:\/\/first-reach.org\/en\/wp-content\/uploads\/2024\/04\/lucas-vasques-9vnACvX2748-unsplash-320x180.jpg 320w, https:\/\/first-reach.org\/en\/wp-content\/uploads\/2024\/04\/lucas-vasques-9vnACvX2748-unsplash-600x338.jpg 600w, https:\/\/first-reach.org\/en\/wp-content\/uploads\/2024\/04\/lucas-vasques-9vnACvX2748-unsplash-1200x675.jpg 1200w, https:\/\/first-reach.org\/en\/wp-content\/uploads\/2024\/04\/lucas-vasques-9vnACvX2748-unsplash.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">How Experts Categorize Premium Pet Food<\/h4>\n\n\n\n<p><strong>Dr. Nattasit Tansakul<\/strong> (Department of Pharmacology, Faculty of Veterinary Medicine, Kasetsart University) categorized pet foods distributed in the market into:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-item__arrow\">\n<li>Complete and balanced pet food<\/li>\n\n\n\n<li>Pet treats<\/li>\n\n\n\n<li>Holistic food<\/li>\n<\/ul>\n\n\n\n<p>He also noted that when products are classified based on consumer trends, categories include:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-item__arrow\">\n<li>Holistic food<\/li>\n\n\n\n<li>Organic food<\/li>\n\n\n\n<li>Functional pet food<\/li>\n\n\n\n<li>Premium pet food<\/li>\n<\/ul>\n\n\n\n<p>In general, when Thai veterinarians assess an animal\u2019s overall health, they examine multiple factors such as:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-item__arrow\">\n<li>Body weight<\/li>\n\n\n\n<li>Skin and coat<\/li>\n\n\n\n<li>Ears and oral cavity<\/li>\n\n\n\n<li>Lung and heart health<\/li>\n\n\n\n<li>Urinary system<\/li>\n\n\n\n<li>Musculoskeletal condition<\/li>\n<\/ul>\n\n\n\n<p>They also assess health based on the pet\u2019s energy expenditure\u2014for example:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-item__arrow\">\n<li>Calorie requirements by age<\/li>\n\n\n\n<li>Calorie requirements during breeding periods or pregnancy<\/li>\n\n\n\n<li>Calorie requirements for animals with illnesses<\/li>\n<\/ul>\n\n\n\n<p>In this way, veterinarians analyze the health benefits of premium pet food from the following perspectives:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Categories of Premium Food (as considered by veterinarians)<\/h4>\n\n\n\n<ul class=\"wp-block-list is-style-item__arrow\">\n<li>Adding fatty acids such as <strong>DHA<\/strong> to support brain health<\/li>\n\n\n\n<li>Adding enzymes to support dental health and help prevent plaque<\/li>\n\n\n\n<li>Adding digestive aids to promote digestion and maintain\/improve gastrointestinal balance<\/li>\n\n\n\n<li>Adding essential oils and vitamins to support healthy skin and coat<\/li>\n\n\n\n<li>Nutritional supplementation to help prevent urinary diseases (kidneys and urinary tract), and supplementation aimed at reducing factors that cause kidney stones<\/li>\n\n\n\n<li>Supplementation with <strong>glucosamine<\/strong> and <strong>omega-3<\/strong> to support bones and joints<\/li>\n<\/ul>\n\n\n\n<p>When abnormalities are detected through clinical evaluations, blood tests are conducted to check organ function. Tests may include:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-item__arrow\">\n<li>Assessment of basic immune levels<\/li>\n\n\n\n<li>Urine specific gravity testing<\/li>\n\n\n\n<li>Evaluation of pH and protein levels<\/li>\n\n\n\n<li>Testing for parasites, viruses, and bacterial infections<\/li>\n\n\n\n<li>Assessment of the digestive system and endocrine system<\/li>\n\n\n\n<li>Tests for other specific diseases<\/li>\n<\/ul>\n\n\n\n<p>These clinical test results can be said to contribute significantly to the development and growth of premium pet food in Thailand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Thai Experts Consider \u201cPet Food Safety\u201d<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/first-reach.org\/en\/wp-content\/uploads\/2024\/04\/alvan-nee-T-0EW-SEbsE-unsplash-1024x576.jpg\" alt=\"\u5c02\u9580\u5bb6\u304c\u8003\u3048\u308b\u30da\u30c3\u30c8\u30d5\u30fc\u30c9\u306e\u5b89\u5168\" class=\"wp-image-32167\" srcset=\"https:\/\/first-reach.org\/en\/wp-content\/uploads\/2024\/04\/alvan-nee-T-0EW-SEbsE-unsplash-1024x576.jpg 1024w, https:\/\/first-reach.org\/en\/wp-content\/uploads\/2024\/04\/alvan-nee-T-0EW-SEbsE-unsplash-300x169.jpg 300w, https:\/\/first-reach.org\/en\/wp-content\/uploads\/2024\/04\/alvan-nee-T-0EW-SEbsE-unsplash-768x432.jpg 768w, https:\/\/first-reach.org\/en\/wp-content\/uploads\/2024\/04\/alvan-nee-T-0EW-SEbsE-unsplash-1536x864.jpg 1536w, https:\/\/first-reach.org\/en\/wp-content\/uploads\/2024\/04\/alvan-nee-T-0EW-SEbsE-unsplash-320x180.jpg 320w, https:\/\/first-reach.org\/en\/wp-content\/uploads\/2024\/04\/alvan-nee-T-0EW-SEbsE-unsplash-600x338.jpg 600w, https:\/\/first-reach.org\/en\/wp-content\/uploads\/2024\/04\/alvan-nee-T-0EW-SEbsE-unsplash-1200x675.jpg 1200w, https:\/\/first-reach.org\/en\/wp-content\/uploads\/2024\/04\/alvan-nee-T-0EW-SEbsE-unsplash.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">How Experts Evaluate Pet Food Safety<\/h4>\n\n\n\n<p>In general, Thai veterinarians diagnose issues related to pet food by looking at the pet\u2019s health condition. This may include detecting:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-item__arrow\">\n<li>Urine specific gravity issues<\/li>\n\n\n\n<li>Harmful substances such as <strong>mercury, lead, cadmium, and arsenic<\/strong><\/li>\n\n\n\n<li>Toxic substances such as <strong>mold<\/strong> or <strong>pesticides<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Food allergy assessments are also conducted. Allergies tend to appear as symptoms such as:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-item__arrow\">\n<li>Ear inflammation<\/li>\n\n\n\n<li>Hair loss<\/li>\n\n\n\n<li>Loss of appetite<\/li>\n\n\n\n<li>Diarrhea<\/li>\n\n\n\n<li>Vomiting<\/li>\n<\/ul>\n\n\n\n<p>Ultimately, PMUC states that in the premium, high value-added food segment, <strong>food safety<\/strong> and <strong>animal food allergies<\/strong> are areas that pet food manufacturers must pay particularly close attention to.<\/p>\n\n\n\n<p>Currently, PMUC research places strong emphasis on <strong>protein sources<\/strong>, because certain types of protein may be highly likely to negatively affect taurine intake. For example, cats cannot synthesize taurine-containing amino acids in their bodies. If taurine becomes deficient, it may impact conditions such as <strong>cardiomyopathy<\/strong>.<\/p>\n\n\n\n<p>In this way, PMUC is carrying out various studies and initiatives to contribute to the development of Thailand\u2019s pet food industry, and it is expected that pet food development, manufacturing, and exports in Thailand will become even more active in the future.<\/p>\n\n\n\n<div class=\"epb-linkcard is-style-epb-radius__0 is-style-epb-hover__floating wp-block-emanon-premium-blocks-linkcard epb-margin-top__default epb-margin-top__default-sp epb-margin-top__default-tablet\" style=\"--epb-linkcard-arrow-size:16px\"><div class=\"epb-linkcard_label icon-edit\" data-fontweight=\"normal\" style=\"font-size:12px;letter-spacing:0.15em\">Related article<\/div><a class=\"epb-linkcard_link\" href=\"https:\/\/first-reach.org\/en\/contents\/oem-for-dog-foods-with-recipe\/\" target=\"_blank\" rel=\"noopener noreferrer\"><div class=\"epb-linkcard_inner epb-arrow-effect-right is-style-epb-arrow__01\" style=\"padding-top:16px;padding-bottom:16px;padding-left:24px;border-style:solid;border-top-width:2px;border-bottom-width:2px;border-left-width:2px;border-right-width:2px;border-color:#e5e7e8\"><div class=\"epb-linkcard_heading\"><div class=\"epb-linkcard_title\" data-fontweight=\"normal\" style=\"--epb-title-font-sp:16px;--epb-title-font-tablet:16px;--epb-title-font-pc:16px;letter-spacing:0.04em;color:#333333\">Develop Your Own Dog Food with Thai OEM Manufacturing \u2013 Full Ingredient Disclosure<\/div><\/div><\/div><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>On October 5, 2022, PMUC held an expert forum titled \u201cResearch and Development in the Premium Pet Food Industry.\u201d The event was hosted by Dr. Wanee Chonhenchop, Chair of the High-value Food Subcommittee, and Professor Natdanai Hankansujarit, Director of High-value Food Group Coordination, with the aim of advancing Thailand\u2019s premium pet food and food-ingredient industries. [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":32159,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-32146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-branding-strategy"],"_links":{"self":[{"href":"https:\/\/first-reach.org\/en\/wp-json\/wp\/v2\/posts\/32146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/first-reach.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/first-reach.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/first-reach.org\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/first-reach.org\/en\/wp-json\/wp\/v2\/comments?post=32146"}],"version-history":[{"count":5,"href":"https:\/\/first-reach.org\/en\/wp-json\/wp\/v2\/posts\/32146\/revisions"}],"predecessor-version":[{"id":48347,"href":"https:\/\/first-reach.org\/en\/wp-json\/wp\/v2\/posts\/32146\/revisions\/48347"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/first-reach.org\/en\/wp-json\/wp\/v2\/media\/32159"}],"wp:attachment":[{"href":"https:\/\/first-reach.org\/en\/wp-json\/wp\/v2\/media?parent=32146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/first-reach.org\/en\/wp-json\/wp\/v2\/categories?post=32146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/first-reach.org\/en\/wp-json\/wp\/v2\/tags?post=32146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}