{"id":27496,"date":"2023-12-31T21:38:01","date_gmt":"2023-12-31T12:38:01","guid":{"rendered":"https:\/\/first-reach.org\/?page_id=27496"},"modified":"2026-01-08T14:13:00","modified_gmt":"2026-01-08T07:13:00","slug":"philosophy","status":"publish","type":"page","link":"https:\/\/first-reach.org\/en\/company\/philosophy\/","title":{"rendered":"Our Philosophy"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"226\" src=\"https:\/\/first-reach.org\/en\/wp-content\/uploads\/2024\/01\/stephen-andrews-GAkUXHGEc0o-unsplash-1024x226.jpg\" alt=\"\u4f01\u696d\u7406\u5ff5\uff5cFirst Reach (Thailand) Co.,Ltd.\" class=\"wp-image-27572\" srcset=\"https:\/\/first-reach.org\/en\/wp-content\/uploads\/2024\/01\/stephen-andrews-GAkUXHGEc0o-unsplash-1024x226.jpg 1024w, https:\/\/first-reach.org\/en\/wp-content\/uploads\/2024\/01\/stephen-andrews-GAkUXHGEc0o-unsplash-300x66.jpg 300w, https:\/\/first-reach.org\/en\/wp-content\/uploads\/2024\/01\/stephen-andrews-GAkUXHGEc0o-unsplash-768x170.jpg 768w, https:\/\/first-reach.org\/en\/wp-content\/uploads\/2024\/01\/stephen-andrews-GAkUXHGEc0o-unsplash-1536x339.jpg 1536w, https:\/\/first-reach.org\/en\/wp-content\/uploads\/2024\/01\/stephen-andrews-GAkUXHGEc0o-unsplash.jpg 1912w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-left is-style-paragraph__lines-right has-text-color has-link-color wp-elements-596fc937f60901b0ceda727b10642af0\" style=\"color:#00856d;font-size:24px\"><strong>Mission_Purpose<\/strong><\/p>\n\n\n\n<p style=\"font-size:18px\"><strong><em>\u201cTogether with our customers, we create value that contributes to animal well-being.\u201d<\/em><\/strong><\/p>\n\n\n\n<div class=\"wp-block-emanon-premium-blocks-background alignfull epb-background epb-inner-setting-standard is-style-epb-custom-content epb-margin-top__default epb-margin-top__default-sp epb-margin-top__default-tablet\" style=\"--epb-flow-vertical:0%;--epb-flow-horizontal:0%;--epb-block-width-sp:100%;--epb-block-width-tablet:100%;--epb-block-width-pc:100%;--epb-content-width:1180;--epb-content-margin-top:0;--epb-content-margin-bottom:0;--epb-content-margin-left:0;--epb-content-margin-right:0\"><div class=\"epb-background__section is-style-epb-flow-radius__0 is-style-epb-flow-radius__up-bottom is-style-epb-flow-zindex-0\" style=\"width:100%;height:100%;opacity:1\"><\/div><div class=\"epb-background__wrapper is-style-epb-fixed-radius__0 is-style-epb-fixed-radius__up-bottom\" style=\"background-color:#f7f5f0\"><div class=\"epb-background__inner epb-padding-top-sp__16 epb-padding-top-pc__16 epb-padding-bottom-sp__16 epb-padding-bottom-pc__16 epb-padding-left-sp__16 epb-padding-left-pc__16 epb-padding-right-sp__16 epb-padding-right-pc__16\"><div class=\"epb-l-content__main\">\n<p>With animal well-being as our starting point, we work toward a future where life with pets is better for both pets and people.<br><br>To make that future a reality, we combine our customers\u2019 vision with our expertise to co-create meaningful options and solutions.<br><br>Our mission is not the transaction itself, but the positive change it creates beyond it.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<p class=\"has-text-align-left is-style-paragraph__lines-right has-text-color has-link-color wp-elements-8a1630a0db5991e125ac756800b05517\" style=\"color:#00856d;font-size:24px\"><strong>Vision_Business Outlook<\/strong><\/p>\n\n\n\n<p style=\"font-size:18px\"><strong><em>\u201cReach valuable products and services First.\u201d<\/em><\/strong><\/p>\n\n\n\n<div class=\"wp-block-emanon-premium-blocks-background alignfull epb-background epb-inner-setting-standard is-style-epb-custom-content epb-margin-top__default epb-margin-top__default-sp epb-margin-top__default-tablet\" style=\"--epb-flow-vertical:0%;--epb-flow-horizontal:0%;--epb-block-width-sp:100%;--epb-block-width-tablet:100%;--epb-block-width-pc:100%;--epb-content-width:1180;--epb-content-margin-top:0;--epb-content-margin-bottom:0;--epb-content-margin-left:0;--epb-content-margin-right:0\"><div class=\"epb-background__section is-style-epb-flow-radius__0 is-style-epb-flow-radius__up-bottom is-style-epb-flow-zindex-0\" style=\"width:100%;height:100%;opacity:1\"><\/div><div class=\"epb-background__wrapper is-style-epb-fixed-radius__0 is-style-epb-fixed-radius__up-bottom\" style=\"background-color:#f7f5f0\"><div class=\"epb-background__inner epb-padding-top-sp__16 epb-padding-top-pc__16 epb-padding-bottom-sp__16 epb-padding-bottom-pc__16 epb-padding-left-sp__16 epb-padding-left-pc__16 epb-padding-right-sp__16 epb-padding-right-pc__16\"><div class=\"epb-l-content__main\">\n<p>As a trusted partner and a pioneer in our field, we deliver high-value products and services with speed, reliability, and consistency.<br><br>As a bridge between your company and the world, we connect customers and suppliers and help open new possibilities for the future.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<p class=\"has-text-align-left is-style-paragraph__lines-right has-text-color has-link-color wp-elements-3792c446158cef363b6d00703f5fc095\" style=\"color:#00856d;font-size:24px\"><strong><em>Values_What We Stand For<\/em><\/strong><\/p>\n\n\n\n<p style=\"font-size:18px\"><strong><em>\u201cLook ahead and keep challenging.\u201c<\/em><\/strong><\/p>\n\n\n\n<div class=\"wp-block-emanon-premium-blocks-background alignfull epb-background epb-inner-setting-standard is-style-epb-custom-content epb-margin-top__default epb-margin-top__default-sp epb-margin-top__default-tablet\" style=\"--epb-flow-vertical:0%;--epb-flow-horizontal:0%;--epb-block-width-sp:100%;--epb-block-width-tablet:100%;--epb-block-width-pc:100%;--epb-content-width:1180;--epb-content-margin-top:0;--epb-content-margin-bottom:0;--epb-content-margin-left:0;--epb-content-margin-right:0\"><div class=\"epb-background__section is-style-epb-flow-radius__0 is-style-epb-flow-radius__up-bottom is-style-epb-flow-zindex-0\" style=\"width:100%;height:100%;opacity:1\"><\/div><div class=\"epb-background__wrapper is-style-epb-fixed-radius__0 is-style-epb-fixed-radius__up-bottom\" style=\"background-color:#f7f5f0\"><div class=\"epb-background__inner epb-padding-top-sp__16 epb-padding-top-pc__16 epb-padding-bottom-sp__16 epb-padding-bottom-pc__16 epb-padding-left-sp__16 epb-padding-left-pc__16 epb-padding-right-sp__16 epb-padding-right-pc__16\"><div class=\"epb-l-content__main\">\n<ul class=\"wp-block-list is-style-item__arrow\">\n<li>We embrace change and keep taking on new challenges with a forward-looking mindset.<\/li>\n\n\n\n<li>We never settle for the status quo. We pursue better value and steadily take steps that drive our customers\u2019 success.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div>\n\n\n\n<p style=\"font-size:18px\"><strong><em>\u201cBuild trust through the spirit of Sanpo Yoshi (good for all three).\u201c<\/em><\/strong><\/p>\n\n\n\n<div class=\"wp-block-emanon-premium-blocks-background alignfull epb-background epb-inner-setting-standard is-style-epb-custom-content epb-margin-top__default epb-margin-top__default-sp epb-margin-top__default-tablet\" style=\"--epb-flow-vertical:0%;--epb-flow-horizontal:0%;--epb-block-width-sp:100%;--epb-block-width-tablet:100%;--epb-block-width-pc:100%;--epb-content-width:1180;--epb-content-margin-top:0;--epb-content-margin-bottom:0;--epb-content-margin-left:0;--epb-content-margin-right:0\"><div class=\"epb-background__section is-style-epb-flow-radius__0 is-style-epb-flow-radius__up-bottom is-style-epb-flow-zindex-0\" style=\"width:100%;height:100%;opacity:1\"><\/div><div class=\"epb-background__wrapper is-style-epb-fixed-radius__0 is-style-epb-fixed-radius__up-bottom\" style=\"background-color:#f7f5f0\"><div class=\"epb-background__inner epb-padding-top-sp__16 epb-padding-top-pc__16 epb-padding-bottom-sp__16 epb-padding-bottom-pc__16 epb-padding-left-sp__16 epb-padding-left-pc__16 epb-padding-right-sp__16 epb-padding-right-pc__16\"><div class=\"epb-l-content__main\">\n<ul class=\"wp-block-list is-style-item__arrow\">\n<li>We act with integrity toward customers, suppliers, and society.<\/li>\n\n\n\n<li>We value fairness and transparency and build long-term relationships based on trust.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div>\n\n\n\n<p style=\"font-size:18px\"><strong><strong><strong><em>\u201cPrepare alternatives and execute with resilience.\u201c<\/em><\/strong><\/strong><\/strong><\/p>\n\n\n\n<div class=\"wp-block-emanon-premium-blocks-background alignfull epb-background epb-inner-setting-standard is-style-epb-custom-content epb-margin-top__default epb-margin-top__default-sp epb-margin-top__default-tablet\" style=\"--epb-flow-vertical:0%;--epb-flow-horizontal:0%;--epb-block-width-sp:100%;--epb-block-width-tablet:100%;--epb-block-width-pc:100%;--epb-content-width:1180;--epb-content-margin-top:0;--epb-content-margin-bottom:0;--epb-content-margin-left:0;--epb-content-margin-right:0\"><div class=\"epb-background__section is-style-epb-flow-radius__0 is-style-epb-flow-radius__up-bottom is-style-epb-flow-zindex-0\" style=\"width:100%;height:100%;opacity:1\"><\/div><div class=\"epb-background__wrapper is-style-epb-fixed-radius__0 is-style-epb-fixed-radius__up-bottom\" style=\"background-color:#f7f5f0\"><div class=\"epb-background__inner epb-padding-top-sp__16 epb-padding-top-pc__16 epb-padding-bottom-sp__16 epb-padding-bottom-pc__16 epb-padding-left-sp__16 epb-padding-left-pc__16 epb-padding-right-sp__16 epb-padding-right-pc__16\"><div class=\"epb-l-content__main\">\n<ul class=\"wp-block-list is-style-item__arrow\">\n<li>We stay ready for uncertainty by always keeping multiple options available.<\/li>\n\n\n\n<li>We choose the best solution for each situation and carry it out with accountability.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div>\n\n\n\n<p style=\"font-size:18px\"><strong><em>\u201cLearn from setbacks and turn them into results.\u201c<\/em><\/strong><\/p>\n\n\n\n<div class=\"wp-block-emanon-premium-blocks-background alignfull epb-background epb-inner-setting-standard is-style-epb-custom-content epb-margin-top__default epb-margin-top__default-sp epb-margin-top__default-tablet\" style=\"--epb-flow-vertical:0%;--epb-flow-horizontal:0%;--epb-block-width-sp:100%;--epb-block-width-tablet:100%;--epb-block-width-pc:100%;--epb-content-width:1180;--epb-content-margin-top:0;--epb-content-margin-bottom:0;--epb-content-margin-left:0;--epb-content-margin-right:0\"><div class=\"epb-background__section is-style-epb-flow-radius__0 is-style-epb-flow-radius__up-bottom is-style-epb-flow-zindex-0\" style=\"width:100%;height:100%;opacity:1\"><\/div><div class=\"epb-background__wrapper is-style-epb-fixed-radius__0 is-style-epb-fixed-radius__up-bottom\" style=\"background-color:#f7f5f0\"><div class=\"epb-background__inner epb-padding-top-sp__16 epb-padding-top-pc__16 epb-padding-bottom-sp__16 epb-padding-bottom-pc__16 epb-padding-left-sp__16 epb-padding-left-pc__16 epb-padding-right-sp__16 epb-padding-right-pc__16\"><div class=\"epb-l-content__main\">\n<ul class=\"wp-block-list is-style-item__arrow\">\n<li>We face outcomes honestly and apply what we learn to the next action.<\/li>\n\n\n\n<li>Through continuous improvement, we avoid repeating the same mistakes and keep raising the quality of our results.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div>\n\n\n\n<p style=\"font-size:18px\"><strong><em>\u201cTake ownership and follow through.\u201c<\/em><\/strong><\/p>\n\n\n\n<div class=\"wp-block-emanon-premium-blocks-background alignfull epb-background epb-inner-setting-standard is-style-epb-custom-content epb-margin-top__default epb-margin-top__default-sp epb-margin-top__default-tablet\" style=\"--epb-flow-vertical:0%;--epb-flow-horizontal:0%;--epb-block-width-sp:100%;--epb-block-width-tablet:100%;--epb-block-width-pc:100%;--epb-content-width:1180;--epb-content-margin-top:0;--epb-content-margin-bottom:0;--epb-content-margin-left:0;--epb-content-margin-right:0\"><div class=\"epb-background__section is-style-epb-flow-radius__0 is-style-epb-flow-radius__up-bottom is-style-epb-flow-zindex-0\" style=\"width:100%;height:100%;opacity:1\"><\/div><div class=\"epb-background__wrapper is-style-epb-fixed-radius__0 is-style-epb-fixed-radius__up-bottom\" style=\"background-color:#f7f5f0\"><div class=\"epb-background__inner epb-padding-top-sp__16 epb-padding-top-pc__16 epb-padding-bottom-sp__16 epb-padding-bottom-pc__16 epb-padding-left-sp__16 epb-padding-left-pc__16 epb-padding-right-sp__16 epb-padding-right-pc__16\"><div class=\"epb-l-content__main\">\n<ul class=\"wp-block-list is-style-item__arrow\">\n<li>We take full responsibility for what we commit to and deliver through to completion.<\/li>\n\n\n\n<li>By keeping our promises and finishing with care and precision, we earn and honor trust.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mission_Purpose \u201cTogether with our customers, we create value that contributes to animal well-being.\u201d Vision_Business Outlook \u201cReach valuable products and services First.\u201d Values_What We Stand For \u201cLook ahead and keep challenging.\u201c \u201cBuild trust through the spirit of Sanpo Yoshi (good for all three).\u201c \u201cPrepare alternatives and execute with resilience.\u201c \u201cLearn from setbacks and turn them into [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":27507,"parent":27547,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-27496","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/first-reach.org\/en\/wp-json\/wp\/v2\/pages\/27496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/first-reach.org\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/first-reach.org\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/first-reach.org\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/first-reach.org\/en\/wp-json\/wp\/v2\/comments?post=27496"}],"version-history":[{"count":24,"href":"https:\/\/first-reach.org\/en\/wp-json\/wp\/v2\/pages\/27496\/revisions"}],"predecessor-version":[{"id":44806,"href":"https:\/\/first-reach.org\/en\/wp-json\/wp\/v2\/pages\/27496\/revisions\/44806"}],"up":[{"embeddable":true,"href":"https:\/\/first-reach.org\/en\/wp-json\/wp\/v2\/pages\/27547"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/first-reach.org\/en\/wp-json\/wp\/v2\/media\/27507"}],"wp:attachment":[{"href":"https:\/\/first-reach.org\/en\/wp-json\/wp\/v2\/media?parent=27496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}